All communication touchpoints of an event are crucial for a cohesive and well-crafted image. Here, the debate about the future of Portugal in the semiconductor and microelectronics market was the main focus. For this event, held on October 3, 2023, Micro.electronics defined the program and entrusted all the event management to Critec. Identity, online communication (website, social media and ads), offline communication (outdoor advertising), accreditation, logistics (check-in, audiovisual equipment, catering, guest accommodation reservations), press and livestream were ensured by the team.

The Port of Aveiro’s rebranding respected the essence of this centuries-old organization, which boasts a legacy of over 212 years of history. With the desire to mark a turning point and position the institution on an international level, the new identity evokes the quest for direction and purpose through elements such as the North Star, the astrolabe, and the lighthouse, here brought together to create a meeting point, the intersection between history and the future. This imagery reinforces the institution's foundations, based on cooperation, industry, and sustainability, while embracing the innovative and technological profile of a modern and differentiated port that desires to be closer to the community.