One solution may be to opt for the use of templates, which ensure a lower budget, however, with some limitations.

A custom website is still built according to the needs of your business, to your liking, and fully tailored to your requirements.

But what if the budget is low? - Do I use templates?

Most templates can be purchased on platforms like ThemeForest, Template Monster, or Elegant Themes, these are just a few examples. They offer elegant themes that seem to broadly apply to any business.

But when choosing a template, you should always understand if it will be suitable for the needs of your business and not just for its aesthetic appearance.
The consumer's navigation of the website should be easy, intuitive, and in a few clicks, it should present what they want.

Make sure that the template you want can be used with the technology you can't do without!

The template should be responsive. But what does this mean?

The last thing you want is to choose a template that cannot be properly viewed on a mobile phone. Nowadays, it's imperative that all functionalities of your website can be accessed by the devices that accompany us at work, in our daily routine, or in the comfort of our homes.
The use of templates already includes predefined areas for text and images, however, they must be replaced by content relevant to your business. Therefore, always check if you have the necessary content to fill these areas, so you don't end up with blank spaces without any usefulness.

So... templates, yes or no?

Pros of using a template:

• Templates are the best option for lower budgets;

• They are quicker to implement;

• No coding required, no need for programming knowledge.

Cons of using a template:

• Other companies may use the same template, meaning your website won't stand out from the competition and may even be confused with others;

• The template is limited in terms of customization possibilities, which means additional costs for add-ons or design changes;

• It may not work on all devices, such as not being prepared for other resolutions;

• Most templates are not prepared for SEO [this influences whether your website appears in the top positions of Google searches];

• They do not always support all technologies or plugins;

• In most cases, the template does not offer technical support.

Then, is a custom-made website better?

A custom-made website is supported by a specialized team that will analyze your business, understand your target audience, grasp the types of customers to attract, and identify your company's needs to reach them. After selecting all the content that will address these issues, the creative process begins, always with the ultimate goal of implementing your ideas. This ensures that a website is created to meet the ideal appearance and functionalities for your business!
Using templates means you'll have to adapt your business to the website, whereas custom-made websites not only adapt to your business but also become your business. With a custom-made website, you'll only have the functionalities you need, without features that only serve to lower your website's performance.
A personalized website is optimized for search engines (SEO), allowing it to appear in the top results when a customer searches for businesses in your industry on search engines.

Pros of a custom-made website:

• Unique design based on your business, according to your company's communication and identity;

• Optimized for search engines (SEO);

• Operational on all devices and browsers;

• You will always have a team with you who can help and advise on what is best for you and your business;

• Use of the latest technology;

• Guaranteed support.

Cons of a custom-made website:

• Longer development time;

• Custom-made websites are typically more expensive.

Still unsure about which solution is best? That's good, believe it or not!
It means you care and want what's best for your business, just like us.

Let's discover what's best for your brand or business?