Each social network has its own rules and defines the ideal size for its image and video posts. That's why knowing the image and video sizes of the world's main social networks is essential, so you can get the best results from each of your posts.
Profile picture: 2048x2048px (recommended minimum 761x761px).
Personal profile cover: 2050x780px (recommended minimum 851x315px).
Dimensions displayed on desktop 820x312px and 640x360px on smartphones.
Page cover: 1958x745px.
Group cover: 1640x922px.
Event page cover: 1000x524px.
Square image: 2048x2048px (recommended minimum 492x492px).
Portrait image: 1364x2046px (recommended minimum 492x738px).
Image with link: 1200x628px.
Carousel image: 1080x1080px.
Video: 1080x1080px.
Stories: 1080x1920px.
Stories: 1080x1920px.
Square image: 1080x1080px.
Horizontal image: 1080x566px (maximum 566px so the image isn't cropped).
Vertical image/portrait: 1080x1350px (maximum 1350px so the image isn't cropped).
Reels: 9:16 aspect ratio (these videos must have a maximum resolution of 1080p, a maximum weight of 4GB and a maximum duration of 90 seconds).
Profile photo: the aspect ratio will be 110x110px or 180x180px. The ideal size should be much larger to avoid low pixels.
Square image: Max. 1936x1936px (recommended minimum 600x600px)
Horizontal image: Max. 1936x1936px (minimum 600x315px)
Vertical image/portrait: Max. 1936x1936px (minimum 600x750px)
Video: 1:1 (square); 1.9:1 (horizontal); 4:5 (vertical/portrait). Maximum weight 4GB, 12' seconds
Profile photo: 400x400px.
Personal profile cover: 1584x396px.
Company logo: 300x300px.
Page cover: 1128x191px.
Square images: 1200x1200px.
Linked images / adverts: 1200x627px.
Video: Recommended size 1920x1920px. Maximum length between 10 and 15 minutes. Maximum weight 5GB.
Profile picture: 800x 800px.
Profile cover: 2560x1440px.
Video thumbnail: 1280x720px.
Video advert: 1920x1080px.
Horizontal screen advert: 300x600px
Profile picture: 720x720px.
Profile cover image: 800x450px.
Thumbnail: 200x200px.
Pins - Recommended: 1000x1500px.
Pins - Feed: 600x600px.
Video: 1090x1920px.
Profile picture: 400x400px.
Profile cover: 1500x500px (although it also supports 1024x280px).
Square images: 1600x900px (maximum 5MB for both photos and GIFs).
Horizontal images: 1600x900px.
X cards / linked images: 1200x628px.
Video: 1200x1200px ou 1600x900px. Maximum duration 140 seconds. Maximum size 512MB.
Profile picture: 192x192px.
Chat thumbnail: 600x600px.
Estado (image or video): 1080x1920px.
Profile picture: proporção 1:1, aceita JPG, JPEG e PNG. O tamanho do arquivo tem de ser menor ou igual a 50KB.
Video: 9:16 or 16:9 aspect ratio, the resolution must be 540x960px, 640x640px or 960x540px.TikTok accepts MP4, MOV, MPEG, 3GP and AVI.
Video ads: duration between 5 and 60 seconds (Tiktok usually suggests videos between 9 and 15 seconds), with a bit rate greater than or equal to 516 kbps and a maximum weight of 500MB.
Brands' online presence has increased, especially when it comes to social networks. As a result, users have become more selective with the content they view on the networks.
The year 2024 is going to be very challenging for brands, social and political events are multiplying and there are so many uncertainties that they are causing some instability in the lives of companies and brands. It's in this climate of uncertainty and challenges that marketing takes on a crucial role in differentiating those seeking consumer attention.
